Put a bag of sweets in the break room and it might sit for days.
Open the bag and leave it out, and within an hour, all the sweets will be gone.
We are happy to take a tiny slice off the thing that’s being shared, but we hesitate to open the bag.
The same is true with all of the initiatives in our culture. Design, movements, and ideas are all trapped, waiting to be opened, and then the rest of us will happily pile on.
Sometimes all it takes is Open the bag, Open the mind…