How a story of a marketer can change fortune of an internet company. There was an internet company that was doing its bit of struggling, trying hard reaching traffic numbers, and trying to scale to the next level. It got good funding after struggle, funds was raised for marketing , building brand and increasing direct traffic to the website.
And than came the marketer he was like “pied piper of hamelin” with all sorts of bells and whistles. Guess what would have happened once he is in and started taking marketing. Whole traffic / direct /free dropped because of pied piper, and he still continues to kill the traffic but imagine the traffic still persists.
Everything than started falling and at the end company was no more……
Guess whats the moral of the story ?