Don’t tell them show them…

Telling is different from showing, when you show it’s visual whereas telling is dull.

Telling – Ravi went to fetch water from the well.

Showing – Ravi, picked up his old socks and shoes, with a stained red mark from the previous night’s adventure, wore them, and then took a bucket. While marching on the muddy road to fetch water from the nearby well.

When you are storytelling you are visualizing things and it’s important that your audience also visualize it, because even a trivial visualization gives the audience the connection and liveliness as if they are living through that memory.

And that’s the difference between a great communicator and a mediocre one. So next time whenever you are communicating either through presentation, email, or talking to a group, try to do it visually with words rather than just telling.